On 16 December, Sali Dagir, a lecturer from Al Andalus University (Syria), gave an online public lecture at the Faculty of Pharmaceutics. The event was held as part of the academic mobility programme. Sali Dagir conducted her PhD research at VSU at the Department of Management and Economics of Pharmacy under the supervision of the head of the department, Elena Chupandina, and in 2019 she defended her PhD thesis dedicated to the promotion of medicinal drugs on the pharmaceutical retail market.
Her lecture for fifth year students held as part of the discipline “Basics of Pharmaceutical Marketing and Management” was dedicated to the peculiarities of promotion of medicinal drugs abroad and on the Syrian pharmaceutical market in particular. Students also learnt about the most efficient ways of promoting medicinal drugs at different stages of the lifecycle of a pharmacy.
At the end of the lecture, the students took an active part in the discussion of differences between Syrian and Russian pharmaceutical markets. They also talked about the impact of the economic crisis on the Syrian pharmaceutical market. The students and the lecturer came to a conclusion that regulatory requirements for the pharmaceutical business severely affect specified methods of promoting medicinal drugs.
Sali Dagir expressed her gratitude to Voronezh State University and Al Andalus University for the opportunity to give a lecture in Russian. As part of developing further cooperation between the universities, Maria Kurolap, Associate Professor at the Department of Management and Economics of Pharmacy, is expected to give an online lecture in English for students of the Syrian university. It will be dedicated to pharmacoeconomics.
